Determinant Factors Influencing Organic Food Purchase Intention

Consumers have become highly concerned about their enduring health and moulding behaviour towards benefits purchases. With regard to this, the paper aims examine determining factors that influence purchase intention of organic food in Biratnagar. Among different exploratory factors, this study impact trust, consciousness knowledge on food. A self-administered questionnaire was sent a random basis 170 responses were recorded. To investigate correlation among variables Pearson Correlation used Multiple regression find The research findings reported key determinant factor showed positive significant intention. Trust didn’t significantly article recommends government policymakers give immense attention farming provide necessary awareness encourage